What Is Home Staging
“Since the 1970s, real estate agents professionals have used staging as a marketing tool in the US and Canada. But it was not until the 1990s that this real estate trend become a separate endeavor adopted by professional designers and decorators and real estate agents.
Staging is increasingly viewed by some as a necessary step to take before selling a home, and many home sellers use the services of a professional home stager with staging expertise to help them stage their homes before it goes on the market.
U.S. research (based on surveys of real estate agents, not on rigorously collected data on prices, and not peer-reviewed or published in peer-review journals) states that home staging can reduce a listing’s time on the market by half, and could fetch as much as 10-15% more than an empty home or a home not properly staged.“ From Wikipedia.com
Home Staging is preparing a home, regardless of price or location, to create a great first impression.
There are 3 steps in the staging process:
- Cleaning
- De-cluttering
- De-personalizing
Staged Homes:
- Sell faster and at the higher end of the list price range.
- Are viewed as well taken care of homes
- Are considered by Real Estate Agents as the best homes to view
- Helps buyers see the home’s potential through their eyes
- Are the best way to set your home from the competition
- Reduce the need to lower the asking price unnecessarily
Properties that are staged also benefit the Realtors.
Staged homes:
- Is an innovative marketing tool
- Reduces time on the market
- Differentiates listings from the competition